How to set up a blog to promote your business ~ Welcome to Obinna Onyenali's Blog Welcome to Obinna Onyenali's Blog: How to set up a blog to promote your business

Tuesday, March 29, 2016

How to set up a blog to promote your business

How to set up a blog as a business
I’m inspired to impart knowledge today and to guide you on how to set up a blog to share your passion or promote your goods and services. This is in response to requests by some followers of my Facebook page, who have been asking me for direction on how to start a blog. Hope you get inspired by this to start your own blog.

In 2014, I got an idea to establish an inspirational blog that will motivate people to live their lives to the fullest. On this blog, I have shared valuable articles and personal experiences as well as other people’s inspiring stories. Notable among them were: "How I Overcame Unemployment In Nigeria", “5 Ways to Beat the Unemployment Trap”, “3 Solid Reasons Why You Need a Mentor”. I also used this medium to exhibit my artworks, some of which you can find here. 

However, in the course of my sojourn into the world of blogging , one common question that many normally ask me is, “How can I set up my own blog?” That question is what I’m about to answer in this post. 

Before you embark on setting up a blog, you should put the following factors into serious consideration: purpose, platform, niche, promotion and perseverance. Now let’s look at them in details. 

1.Purpose: There is a popular saying that when purpose of something is not known, abuse is inevitable. You need to ask yourself question about the reason why you want to create a blog. Don’t just venture into blogging because you heard other people are making cool money from it. You may get disappointed if that is your sole purpose. You need to have a burning passion you would like to share with your audience. Target a problem your blog can solve for your prospective readers. When I set up Obinna Onyenali’s Blog, I knew right from time what I want to accomplish with the blog, which is to inspire my target audience to maximise their God-given potentials and live their lives to the fullest. So you too should have a predetermined purpose for creating your blog, leave no room for guess work. 

2. Niche: Now you’ve answered the question of purpose, the next thing you should try to settle is the niche to concentrate on. There are many niches out there in the blogosphere, these include gossip, education, tech, inspirational/lifestyle, etc. So you need to decide the niche where you will place your blog. This, among other things, will help you have a sense of direction. It is best to blog in a niche where you have authority and high level of credibility. For example, don’t set up a blog on finance if you know next to nothing about the financial world. That will be an invitation to embarrassment because you won’t be able to meet up with the demands of that niche. Nigerian bloggers like Linda Ikeji and Jide Ogunsanya are thriving in their various niches because they are grounded in them. And if you think you will just copy and paste, that will not take you far both in Google ranking and other algorithms. You need at least 70% original content to rank higher on Google. 

3. Platform: Choosing the platform to feature your blog is one of the most important decisions you need to make. There are many platforms you can use to host your blog. The popular ones are Blogger and Wordpress. Each of these platforms have their distinctive features. However, I will advise you to go and sign up on and follow their instructions to open your blog. I had a short stint with Wordpress, but decided to settle with Blogger due to the simplicity of their platform. I’m not saying Wordpress is not OK, but I prefer Blogger to it. 

4. Content: Hmm… you will need lots of inspiration and creativity here because to keep your audience happy and make them come back for more, you need to have fresh and interesting content. A dry blog will die a natural death. So you need to device means of updating your blog. This could be daily, if you have time, or periodically (twice or thrice in a week). Apart from making your target audience come back for more, blogs that have fresh and in-depth contents are looked upon favourably by search engines such as Google, Yahoo, Bing and Baidu. From time to time, these search engines visit your site to see if you have fresh contents they can crawl and showcase to billions of people browsing daily on the internet. On the other hand, if they visit and find your content stale they will make a retreat, never to return for a period of time. So you must source for materials for proper update of your blog. And the good news is, you can find a lot of materials online and offline to keep your blog fresh and interesting. 

5. Promotion: One of the major things that discourage a lot of budding bloggers in Nigeria and elsewhere is lack of traffic. Imagine spending hours writing that beautiful article you felt people will wow at once you hit the publish button, but at the end no one cares to visit to see what you have there. It can be demoralizing at times. This brings to the fore the need to promote your blog. Your blog requires promotion to get the needed attention. You may need to invest a token initially to promote your blog. However, in most cases you can do this free through the social media (Facebook, Twitter, Instagram, BBM, Stumbleupon, Reddit, etc), email, networking with other bloggers or by word of mouth. Don’t be discouraged, promoting your blog is not a hard task. All you need to do is begin with the simple ones and gradually move to the advanced promotional levels. 

6. Perseverance: The last critical question you must answer in your quest to succeed as a blogger is, “Do you have the grit to persevere until you begin to see results?” I intentionally reserved this for the last. To succeed as a blogger, a time will come when you will reach your “breaking point”, where your resolve to succeed will be severely tested. I didn’t tell you this; I had to take a 5-month break from blogging last year due to so many discouraging factors, coupled with the fact that I had a job to take care of. But thank God I didn’t give up. Within that period of my temporary absence from blogging, I had to observe what other successful bloggers were doing. Today, my blog is back, stronger and better because I took out some time to do a research. So you must persevere in spite of situations that may want to make you give up. You won't cheekily throw in the towel, if you are really passionate about your blog. 

It’s been nice talking with you today and sharing my little experience in the blogosphere. If you have questions to ask me, please use the comment section. We will also like to have you share your experience with us on best ways to start a blog, if you are a blogger. 

Wishing you the best… stay inspired! 



  1. I love the part about purpose. If you set up a blog around your purpose, you're never going to get tired of it. Also, ideas will keep popping up in your mind. You'll never be in lack of blog post ideas. So, I'll say start a blog around your purpose and passion. Don't follow trends. Stay true to yourself. It pays in the long run.

    Also, disabuse your mind of the thought that some niches are profitable than others. I'd say it's the people that make them profitable. It has nothing to do with niches. It's about skill, determination and adaptability.

    1. That's a wonderful input from you, Iyabo. Thanks for the reminder.